Industry Use Cases
No matter the industry, an MVP in a Week UX design workshop can help give your business an edge.
Design is the only constant.
Creating a New Product.
Quickly test the viability of a new product idea, validate the concept and gather feedback from potential customers.
Adding New Capabilities or Digitizing Processes.
Organizations that are looking to digitize their processes can use an MVP in a Week workshop to test and validate their ideas for new digital products or services.
Startup Validation.
Quickly validate business ideas and test the feasibility of new product concepts.
Market Entry.
Companies entering new markets can quickly test product offerings and gather feedback from potential customers in the new market.
Product Led Onboarding.
The user onboarding process isn't about leading users to a single "Aha" moment. Rather, it's about navigating them through a succession of "helpful" instances in shortest period of time.
Don't see your business case here?
Business Benefits
Invest in ideas worth pursuing.
Validate MVP concept and gather feedback to refine product ideas and improve the chances of success in the market.
Speed and Cost-effectiveness
Quickly validate and test ideas, reducing the time to market for new products or services. Focus on core features to reduce development costs and validate ideas with minimum investment.
Customer Feedback and Increased Collaboration
Gather customer feedback and validate assumptions early in development. Encourage cross-functional collaboration on a common goal. Leads to an innovative culture within the organization.
See how MVP in a Week Design workshop can help you test and de-risk ideas.
Juggling to start?
Design Workshop FAQs
Before the workshop
During the workshop
Day 1 we'll begin by creating a roadmap for the week ahead, agreeing to a long-term goal, and moving on to mapping the challenge.
- Pick a core piece of the problem you want to solve in one week. It's crucial to think about a day in your consumer persona's life.
- Choose a behaviour you want to influence through your solution.
- We'll also define Business Objectives as well as the expected experience outcomes. These will help set the benchmarks.
Day 2 is to start showing up with solutions!
We'll start the day by reviewing existing app or ideas first. Brainstorming and sketch-noting together will present several more ideas to choose from and plan for your prototype and test.
Remember, critical thinking is vital here to decide and agree on which ideas can best achieve the goal.
Day 3 You and your team will have a stack of solutions.
That's great, but also a problem. After all, you can only prototype and test some ideas as you need only one solid plan. So we'll critique each solution to decide which ones can achieve your long-term goal best.
You can then take the winners and weave them into a Storyboard and Customer Journey Map, following a step-by-step plan for your prototype.
Complex challenges require bold solutions.
Ever come up with an incredible thought. Think about a superhero that might come in to save the day. What would their superpower be? What are their gadgets? Their uniform? How about a fatal flaw, their Kryptonite? How can you get closer to making those superpowers a reality? The idea is to take scenes from imaginative stories to design journeys that people love.
Day 4, it's time to adopt a 'fake it philosophy' to turn that storyboard into a prototype.
Together, we'll create a story arc that represents the experiences and identifies the critical moments between the brand and the persona at a given point.
- Consider what story you want to tell us?
- What did you learn during the research that inspired you?
- Is it about the daily challenges in someone's life?
Pick your medium for how you want to tell the story.
- Create a clickable prototype that feels like a real app or software product.
- We could also make a day-in-the-life video of your subject.
Share it with your partners or team members to collect feedback.
Day 5, Workshops begin with a big challenge and an excellent team, only a little else.
By Friday of your sprint week, you have created promising solutions, choosing the best, and built a realistic prototype. That alone should make for an impressively productive week. But Friday, you will take it one step further as you interview customers and learn by watching them react to your prototype.
Clickable Prototype benefits
Start testing with the focus group, stakeholders, or within your team. Prototypes help us learn:
- What got people excited about the prototype?
- What are the suggestions for improvement?
- Are there any surprising or unexpected outcomes from the prototype?
Get Real-Time Feedback with Prototype.
You are presented with a high-fidelity interactive prototype that looks and feels like an actual product and is a tested solution with clear insights on where to go next.