Successful Business Outcomes
Deal cycle time
5x More Quotes
Enhancement in partner productivity
Of all customer interactions powered by AI Chatbot
How can one large enterprise succeed over others?
Could design enhance business value and deliver the much-needed edge?
Noah faced a tough line-up of challenges
We kick-started by taking a step back, and stepped into the shoes of Noah, who was looking to buy a bunch of security products for his global headquarters.
Noah visited different tools in order to complete the process. There was a need tobring all silos under one umbrella. Most of the work required manual tracking, making it tiring and cumbersome.
This led to rising costs and a greater learning curve.
Sales representatives sometimes reject the new configure, price and quote (CPQ) solution because it does not save their time nor improve their win rates.
While all one needed to do is bridge the gap between vision and execution, the bridge was a long one
Silos can’t be knocked down, but they can be bridged
Jane’s team had 15+ years of Sales Experience and development efforts. Turning it on its head was going to be anything but easy. So we decided to tackle it in cycles.We started by making Jane and the Cisco Commerce team immerse into the world of Noah, so that they could craft solutions keeping users in mind. To deliver a smooth user experience to Noah, we created a three-pronged approach for Cisco Sales Experience
Finally, we took a UX-led approach to product creation
We needed design throughout development, not just at the early concept phase. The shift from “prototype once to prototype often” allowed us to keep testing and improving upon the concepts.
Discover and Define PhaseWe narrowed down on major personas for all tracks. We crafted their journey defining their goals, expectations, touch points, experience and problems. This intense exercise of delving into users like Noah uncovered the inconsistencies and a need to elevate experiences for them.
Bringing people into the same room to generate ideas
Multiple Persona Journey Mapsand Service Blueprint
Information Architectureand Customer Journey Map
Implementing a seamless experience was a different ball game
It is best described using the following categories
Design Solutions with ITAs
We worked on design solution and iterations with Business Analysts and ITAs. After identifying key problem areas, we focused on selective hero screens to implement frequently used scenarios.
High Fidelity Mockups
After creation, these were reviewed with solutions to cover all scenarios and impacted screens in line with user stories.
Partner and Business Review
We double checked to ensure that the existing functionality is seamless even after implementing the new solution. Its effectiveness was analysed through heuristic and usability evaluation, while stakeholder and partner feedback incorporated for optimization. We conducted Task Performance Indicator (TPI) for CCW to identify areas to improve further.
This included Component Library, HTML /JQuery and Angular Deliverables, Onsite Support for rapid fixes and Quality Assurance.
Design System & Component Library for everyone to useIn our quest to achieve UX Engineering Excellence to drive reusability, consistency, increase development velocity, we created a design system to help conceptualise, build and ship new features, iterations and products much faster, and more efficiently.
Our aim was to create ways of working to support faster cycle times for projects, greater connectedness among different functions and units, and more external engagement with customers and partners.
A simple implementation led to a slew of positive benefits Happier CustomersEffectiveness in completing tasks and more satisfaction for customers
SpeedAutomation meant faster lead-to-order conversion
SystematicOrganized design governance and a system applicable across devices
ConsistentA pervasive, seamless experience that is consistent between user and customer
Ease of doing business is a priority for Cisco.
They needed help with building and implementing a Commerce UX strategy.
We helped them build a cohesive and consistent experience that delivered empathy, and inspiration along with engineering excellence.
We developed CCW as a combined tool for quoting, configuring and ordering Cisco products, software and services. For our partners, the consolidation of business processes into CCW today, continues to result in faster bookings and significant productivity gains.