Putting product at the core
Using core guiding principles of Product Led Growth
We helped transform the product’s UX in 4 key areas:
3 Major challenges faced by their customers
High volume of support cases particularly in onboarding process because of diverse customer base
Challenges in creating custom employment contracts for different locations
Lack of Self-service for payroll management
Quick access to key jobs
Focused on (Primary Persona) Job Performers
User Experience as Sales Rep
Conversational UX prevented errors increased customer satisfaction.
Try for free (as a lead magnet), upgrade to enhance
Buyers prefer to self-educate
Embedding Employee Cost Calculator (partial feature) in the Sales funnel journey helped primary persona decision maker to try before buying.
Quick time-to-value Primary audience understand the product’s value.
Helps in wider top-of-funnel.
Value goes up with usage
Fundamental goals and needs guided new features that led to increased stickiness, and improved adoption.