MVP in a Week
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Design Sprint at Intelligaia is a 1 week process to turn your idea into clickable prototype that people can test
people and story
Replace guesswork with real, tangible progress to push the business idea forward. With a minimal investment of time and money, you’ll know whether the idea is worth pursuing.
Who Sprints with us?
Design Sprint Works for...
all the touch points of your Customer’s Journey
from Startups to Enterprises
- Hi-tech Healthcare
- Retail Small Business Owners
- Financial Business Intelligence
- Personal Productivity Manufacturing
and for different situations
- Marketing Strategy
- Naming Companies
Bring teams together with different expertise and locations
The client is presented with a high fidelity interactive prototype that looks and feels like a real product and is a tested solution with clear insights on where to go next.
Bring your big opportunity, problem or idea
and take away a testable prototype
We'll begin by creating a roadmap for the week ahead, agreeing to a long-term goal, and moving on to mapping the challenge. Finally, you will pick a core piece of the problem that you want to solve in one week.
It's crucial to think about a day in your consumer persona's life. Choose a behavior you want to influence through your solution. We'll also define Business Objectives as well as the expected experience outcomes. These will help set the benchmarks.
It's time to come up with solutions! We'll start the day by reviewing existing ideas first. Brainstorming and sketch-noting together will present several more ideas to choose from and plan for your prototype and test. Remember, critical thinking is vital here to decide and agree on which ideas have the best chance of achieving the goal.
You and your team will have a stack of solutions by now. That's great, but also a problem. After all, you can't prototype and test them all as you need only one solid plan. So we'll critique each solution to decide which ones have the best chance of achieving your long term goal. You can then take the winners and weave them into a Storyboard and Customer Journey Map following a step by step plan for your prototype.
Complex challenges require bold solutions. Even come up with an incredible thought. Think about a superhero that might come in to save the day. What would their superpower be? What are their gadgets? Their uniform? How about a fatal flaw, their Kryptonite? What are some ways you can get closer to making those superpowers a reality? The idea is to take scenes from imaginative stories to design journeys that people love.
Now it's time to adopt a 'fake it philosophy' to turn that storyboard into a prototype.
Customer Journey Map (Story Arc)
Together, we’ll create a story arc that represents the experiences and identifies the important moments between the brand and the persona at a given point. Consider what is the story you want to tell? What did you learn during the research that inspired you? Is it about the daily challenges in someone's life? Or how people wanted to feel greater extent of ownership when they interacted with your product?
Pick your medium for how you want to tell the story. You could make a day-in-the-life video of your subject, a magazine spread of what they care about or a min-museum. Use photos, artifacts (such as hand written notes or someones favorite objects), and videos to create a story that follows a narrative arc - background, conflict, climax and opportunities for resolution.
Share it with your partners or team members.
Sprints begin with a big challenge and excellent team - and not much else. By Friday of your sprint week, you have created promising solutions, chosen the best and built a realistic protoype. That alone should make for an impressively productive week. But Friday, you will take it one step further as you interview customers and learn by watching them react to your prototype.
Start testing with focus group, stakeholders or within your team. Prototypes help us learn
- What got people excited about the prototype?
- What are the suggestions for improvement?
- Are there any surprising or unexpected outcomes from the prototype?