Business Intelligence and Analytics
Spot Opportunities
Successful Business Outcomes
3X
renewal bookings
7K+
since last year
25%
time per service
21%
booked pipeline
We aimed to capture reliable installed base data, create actionable insights and help identify opportunities faster
But the journey was fraught with challenges.
No holistic representation of data and insights
No holistic representation of data and insights
Ryan, a Cisco seller had no direct access to consumer insights and reports in one place. Data on installed base was impossible to dig out. Over half of all data was wasted as it was siloed, inaccurate, outdated or misplaced. The usable portion was spread between systems, software and databases.
Spending time on routine and tedious tasks
Spending time on routine and tedious tasks
Creating an auto quote campaign was cumbersome. Ryan wanted a better way to automate and expedite sales.
Struggling to expedite the sales process
Struggling to expedite the sales process
Ryan and his team were wasting up to 2 days manually combining through Excel spreadsheets for opportunities – eventually giving up in frustration.
Lack of early insights on potential recurring revenue opportunities along with complex processes led to loss of business for Ryan.
“We were waiting to harness the power of data-driven automation. We just didn’t know how. More customers meant more complex data and management challenges. We were fuzzy about what they wanted. Cisco Ready came in at a critical juncture to reflect the true actionable opportunity to the sellers, overlays and management and drive trust.”
Digitization Team
CISCO
We began by conducting design workshops
for smoother collaboration
We studied Ryan’s journey as a seller, including those of his partners and executive leadership.
Turning abstract ideas into something tangible
Helped prioritize content by revealing space constraints and hierarchy of elements on the page.
Turning abstract ideas into something tangible
Helped prioritize content by revealing space constraints and hierarchy of elements on the page.
Turning abstract ideas into something tangible
Helped prioritize content by revealing space constraints and hierarchy of elements on the page.
Turning abstract ideas into something tangible
Helped prioritize content by revealing space constraints and hierarchy of elements on the page.
Turning abstract ideas into something tangible
Helped prioritize content by revealing space constraints and hierarchy of elements on the page.
Information Hallway
Synthesizing analysis for clarity and creating mini cards expressing key concepts as independent insights.
Defining Paths
It helps to decode the current challenges about the people taking part, how they communicate and the connections they build.
We can achieve business goals with quick discussions resulting in rational solutions.
We built a connected, collaborative
and a frictionless
experience
We offered a robust platform to executive leaders, Cisco Sellers and Partners to streamline business insights. This empowered sales specialists like Ryan to uncover revenue opportunities weeks or months in advance and act on them.
Design Solution
Apart from being visually appealing, the donut chart satisfies the “at a glance” requirement of data visualisation better. Ryan, who is pressed for time can now easily understand and absorb data quickly.
Created a color palette of 3, 6, 9 colors cascading from darkest, medium to light. Colors chosen in the palette are visually distinct.
Solution Mapping
To view patterns of connectivity and correlations through visuals, the Node mapping chart was the right choice.
It provided a complete bird's eye view of the system being visualized and at the same time allowed the viewer to interact as well as see the relation between certain nodes in the visualization.
Bookmarks
Based on his needs, Ryan can save a view as Bookmark, make it public or share with team to collaborate. Bookmarks create an easy way to get directly to data in CR at customer and regional levels too.
We wanted to create a seamless experience for sellers like Ryan, making it easy for collaboration and decision making.
