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Understand What People Seek To Achieve In A Given Circumstance To Create Products They Truly Want

Maximize Growth Around Unmet Customer Needs

Job Performer

Who is trying to get the job done?

  • Executor of the main job, the ultimate end user.
  • Start with the needs of the job performer.
  • Keep the possible functions in a job ecosystem separate and focus on the job performer first.

What is the job performer trying to achieve?

  • A job is a goal or an objective independent of your solution.
  • Determining the main job defines your overall playing field and sets your scope of innovation.
  • Express the main job in functional terms, such as a utilitarian goal.
  • The main job sets your focus and everything else is seen in relation to it.
  • Strive to frame jobs in a way that makes them stable, even as technology changes.

How does the job get done?

  • Job performers move through different stages of the goal as they strive to accomplish it.
  • Understanding the process of the job performer’s intent is key to the jobs-to-be-done framework.
  • Illustrate the main job in a chronological map with a sequence of stages.
  • Consider each stage as a smaller job within the main job rather than tasks or physical activities.
  • It’s helpful to think of the job as having a beginning, middle, and end stage as well.

Why do the job performers act the way they do while getting the job done?

  • The “need” is seen in relation to getting the main job done.
  • Strength of the approach is that it separates goals from needs.
  • Needs aren’t demands from a solution, but an individual’s requirements for getting a job done.
  • Think of the job as the overall object or aim and needs as the success criteria along the way.
  • Any main job can have numerous intended needs.

When and where does the job get done?

  • The conditions around the job gives it meaning and relevance and should be considered.
  • Adding contextual detail to the situation greatly helps when designing a solution.
  • Circumstances generally consist of aspects around time, manner, and place
  • Helps uncover factors that determine performance.
  • A job without context is incomplete and cannot provide strategic direction.
Help us understand where you are in your journey Do you Use Jobs-To-Be-Done maps in your organization?

JTBD Mapping Can Help You Align your organization capabilities and strategy
around customer needs

Key Elements of JTBD Ecosystem
Key Elements of JTBD Ecosystem - Intelligaia
In a Job Ecosystem Focus on
Job Performer First and Keep
Possible Functions Separate
In a Job Ecosystem Focus on Job Performer First and Keep Possible Functions Separate | Intelligaia
Main Job sets the focus of
Inquiry and Innovation
Main Job sets the focus of Inquiry and Innovation | Intelligaia
End Customers, Employees and Partner Segments Do you serve multi-sided markets?
Workshop Outcomes

Make innovation predictable with Jobs-to-be-Done framework

Workshop Outcome

Jobs-To-Be-Done provides a human-centered way of viewing people it serves.

  • Since jobs are stable in time, they typically don’t change at a rate faster than solutions do. It is a foundational activity that enjoys longevity.
  • Jobs-To-Be-Done shows causality; people act and decide in ways that help them achieve their objective. This, in turn, reveals real opportunities.
  • The ultimate aim is to use the job thinking insights to find those solutions that have a good product-market fit and increased demand.
  • It also helps to break silos between units within an organization by setting up a common language.
  • Jobs-To-Be-Done can become an integral part of an overall mindset shift and cultural transformation. It is compatible with modern techniques, such as Design Thinking, Agile, and Lean.
  • Provides a consistent approach for understanding people’s motivations to attain an objective.

Step to Take Now

Send us a brief note about your needs and we can design workshop around your unique needs.

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Do you Use Jobs-To-Be-Done maps in your organization?
Do you serve multi-sided markets?