Understand Customer Behaviors, Mindsets And Emotions Across Interactions With Your Company
Who is this journey map about?
For example, an insurance company might choose either a client or an advisor as an actor — each would result in different journeys.
What is the situation that the journey map addresses?
What are the different high-level stages in the journey?
What the user is doing, thinking, and feeling during the journey?
How can the user experience be optimised?
Create a holistic view of customer experiencewith CJM framework
Combine storytelling and visualization to create a holistic view of customer experience, unify fragmented efforts, identify points of friction, and highlight opportunities for improvement. Following a definitive framework that solves the who, what, where, when, how along with lessons learnt provides a good head-start at better understanding the journey as users engage with your company, brand, products, partners, and people.
A Journey Map helps businesses identify and strategize for key moments in the product, experience, or service and powers a better human centered approach to the business problem.
Turn journey map insights into action and experiences
Send us a brief note about your needs and we can design workshop around your unique needs.