Using a chip contained in a wearable on Chris's wrist, LASSI finds the injured hiker. LASSI sends
photos of Chris and his ankle injury to park rangers, who then send an emergency response unit to
Long story short, Beth and Chris are rescued. Chris goes home with some bruises and a cast on his
ankle. But he goes home.
LASSI— a product that combines wearable tech, an app and a drone—has the power to save
lives. And an estimated 120-140 visitors to US National Parks die each year (source).
How many of these lives could LASSI save?
Right now, LASSI is just an idea. But it's brilliant, and capable of impact beyond measure. And it
was developed by a few minds at ProductCampRTP in under an hour.
Using design thinking, we created a journey map of two hypothetical hikers, Beth and Chris. During
our mapping exercise, we uncovered an innovative idea with the power to save lives and transform
outdoor rescue operations around the world.
Journey mapping is a powerful tool that anyone can use to better understand the people they serve,
whether it's a hiker or employees or customers.
LASSI isn't a one-off eureka moment either. At Intelligaia, using our design process, we
quickly generate innovative ideas that transform lives and businesses all the time.
Thanks to design thinking, Chris is alive. And can live his story.
Use design thinking
to find your innovative idea. Live your story.
- Inspiration from the next innovative product can come from anywhere, including
- Journey mapping is a powerful tool for understanding people and discovering ways
to help them.