- Create compelling CX across multi-experiences
- Start with Customer Understanding
- Craft Effortless User Experience
- Software Development & UX
- Agile And that’s a Mantra!
Create compelling CX across multi-experiences
Why use multi-experience design and development strategy?
To create fit-for-purpose apps based on touchpoint-specific modalities.
How You Experience it
- Multiple Devices
- Interfaceless Machines
- Agent Interface
- Facial Recognition (Payment)
- No touch experience
How We Craft it
- UX Research Renaissance
- Prototyping
- Design to Code
- Design Ops
- Dev Ops
To ensure a consistent and unified user experience (UX) across web,
mobile, wearables, conversational and immersive touchpoints.

We take this in phases. This is shaping out to be an amazing amazing product!!!
Book a 30 Min FREE
Session
to discuss and review your CX Goals
Start with Customer Understanding
DifferentiatorWhat does Customer Experience (CX) Strategy look like?
Four building blocks of CX Strategy help to identify features and
designs. These drive usage,
customer satisfaction, loyalty and ROI.
Define Business Objectives
Successful innovation begins with the business strategy. Use Business Objectives and Goals to start your CX Innovation Journey.
All businesses need to explore new ideas, approaches and concepts to enhance the ability to manage risk. Improved innovation capabilities may be the only way forward.
Customer Interview
Continually tailor and shape your products and services to fit an increasingly fine definition of the customer.
Provide experiences precisely created to fit your most valued customer segments and greatly enhance these customers’ loyalty.
Customer Journey Mapping + Analytics
Use CX focused tools like customer journey mapping to achieve your strategic goals.
Activity Mining
Competitive advantage stems from the many discrete activities it takes to meet buyers needs. A systematic way of examining all the activities helps to know how digital strategy fits in the overall value chain system.
Top Differentiator
Value of understanding users, what they do and why they do it is seen as a differentiator.
Enterprises are recognizing that success with customer experience (CX) in digital business is based on achieving an effortless UX that closely aligns technologies to the digital journey people take in attaining a goal.
What is the exact outcome of CX Strategy?
The Service Blueprint helps understand customer experience (CX) in its entirety.
It not only establishes key user interactions and the role of the service provider at all touchpoints but also identifies places where one can improve the entire customer experience (CX).


Craft Effortless User Experience
Strategy applied in PracticeWhat happens after Customer Experience Strategy (CX)?
Use Service Blueprint findings to Prototype the User Experience.
Design Ops (with activities from Iterative Design Sprints to Design System)
help
cross-functional teams to collaborate on the product vision.
Prototype
The iterative process (design sprints) and tool set allow for version control, automated prototype distribution (live updates) and feedback mechanisms (comments) to accelerate the decision making for stakeholders.
Design System
Design to code also enables the dynamic and ongoing creation of templates, modules and components — both as design patterns and reusable code.
Using a simple organizational principle as Atomic Design, design teams create a single source of truth. It contains patterns library that reduces the need for verbal designer-developer communication. Accelerates design delivery and development velocity.
UI Design and Interaction Design
Visual/Design QA
Design at Scale
Design Ops enable digital design services to efficiently scale across an enterprise. As a result, high-quality digital experiences are created across a broader range of digital touchpoints for customers, employees and other stakeholders.
In addition, it allows for creation of a design system and the governance needed to ensure adherence to design standards.
Design Ops accelerates design workflows and reduces rework while facilitating design reviews. With the tool set that has emerged, design ops enables design across multiple endpoints with varied performance and multiple screen sizes.
Case Study: Digital Commerce Reimaginied
Finding out what your customers care about most and then designing experiences around them.
3X
Increase in renewal bookings25%
Reduction in analysis time per serviceSoftware Development and UX
Design to Development HandoffReplace all open discussion or brainstorming with a structured process that leads to more ideas, clearer decisions and better outcomes.
DevOps and Automation enable high quality and speed of delivery required to business and innovation. Deliver on innovation and differentiation, experimenting with new solutions, surprising use cases and creating a better user experience.
How and where to use Decisions Support Framework
Decision Support Framework
The value of understanding users, what they do and why they do it are being seen as differentiators for organizations.
PowerBi, Tableau and Custom Data Viz
Customers applied CX Strategy
Team-up with us to create a new product from
scratch,
improve a product or ideate on innovative projects.
Agile
And that’s a Mantra!
Do what successful Agile teams do!
Planning
Management
Design & Develop
- Business Sponsor
- Steering Committee
- Tech Management
- Business Project Manager
- Finance Project Lead
- IT PMO
- IT Project Manager (Scrum Master)
- Product Owner
- Project Team-up
- Project Team (Architect, Business Analyst, Data Analyst, UI Designer, Developer, Quality Engineer)
- Monthly Steering Committee Meeting
- Release Planning
- Sprint Planning
- Sprint Showcase
- Sprint Retrospective
- Daily Stand-Up
- Discovery
- UX/UI Design
- Contnuous Build and Integration
- Unit Testing
- Continuous Regression Testing
- Automated Source Code Control
- Code Reviews
- Project/Portfolio Dashboard
- Weekly Status Report
- Project Plan
- Roadmap and Release Plan
- Release-Level Project Report Cards
- (Velocity, Burndown, Backlog Growth,
- Acceptance, and Regression Trends)
- Build-Environment
- Automated Test Cases/Scripts
- User Acceptance Testing