<figure class="table" style="float:left;"><table style="background-color:#B7F1EF;border-color:hsl(0, 0%, 100%);border-style:solid;"><tbody><tr><td style="background-color:#B7F1EF;border:2px solid hsl(0, 0%, 100%);padding:15px;">Case study / UX for Analytics From insight-to-value Bridging the gap for Sales Analytics</td></tr></tbody></table></figure>Pressing Problem: Inadequate Tableau Dashboards obscuring impact on adoption and revenue.Creative Solution: Bind data with elegant forms - an inspirational starting point to explore functional art hidden in data.Desired Outcome: Curated views for Sales Leaders emphasizing crucial insights and bridging understanding gaps.&nbsp;<h2>Curated Views for Sales Leader</h2><h4>Top 10 Business Objectives for Enterprise Sales Leader</h4><h5>&nbsp;</h5><figure class="image"><img src="https://strapi-aws-s3-images-bucket-intelligaia-website.s3.ap-south-1.amazonaws.com/business_objectives_chart_33829800fe.svg" alt="business-objectives-chart.svg"></figure><figure class="table"><table style="border-color:hsl(0, 0%, 100%);border-style:solid;"><tbody><tr><td style="border-color:hsl(0, 0%, 100%);border-style:solid;">Quick Glance</td><td style="background-color:#64BBE3;border:10px solid hsl(0, 0%, 100%);width:2px;">&nbsp;</td><td style="border:5px solid hsl(0, 0%, 100%);">1. When I {want to see the current pipeline for the Solution}, help me {see it by Stage}, so I can {understand the adoption metrics}. 2. When I {want to see the current pipeline for Product}, help me {see it by Stage}, so I can {understand the adoption metrics}.</td></tr><tr><td style="border-color:hsl(0, 0%, 100%);border-style:solid;">Specific counts to find outliers, good/worst performers</td><td style="background-color:#14A792;border:10px solid hsl(0, 0%, 100%);width:2px;">&nbsp;</td><td style="border:5px solid hsl(0, 0%, 100%);">3. When I {need to access Sales Program customer adoption metrics}, help me {see the Purchased and In-Use customer counts by Region}, so I can {understand how far are we from the near time goal?}. 4. When I {want to see which customers have Solution}, help me {see who have not turned it on}, so I can {take an action item}. 5. When I {need to see which customers have Solution compatible devices}, help me {see the count}, so I can {understand how many still don’t have Solution?}.</td></tr><tr><td style="border-color:hsl(0, 0%, 100%);border-style:solid;">Forecast&nbsp; Opportunity to sell more</td><td style="background-color:#005073;border:10px solid hsl(0, 0%, 100%);padding:0px;width:2px;">&nbsp;</td><td style="border:5px solid hsl(0, 0%, 100%);">6. When I {want to sell Product, Service}, help me {see the Up-side Sales}, so I can {see who are the potential customers}. 7. When I {want to sell Solution Compatible Infrastructure}, help me {see the Up-side Sales}, so I can {see who are the potential customers}. 8. When I {need to know who can we sell Solution to}, help me {see the Up-side Sales}, so I can {see what’s the potential?}. 9. When I {want to see Upsell/Crossell opportunities}, help me {see the Forecast}, so I can {see how far are we from short term goal}.</td></tr><tr><td style="border-color:hsl(0, 0%, 100%);border-style:solid;">Insight Question</td><td style="background-color:#C6C7CA;border:10px solid hsl(0, 0%, 100%);padding:0px;width:2px;">&nbsp;</td><td style="border:5px solid hsl(0, 0%, 100%);">10. When I {want to see details of Purchased/Onboarded/Implemented or In-use customers}, help me {see the details}, so I can {see what is the gap?}.</td></tr></tbody></table></figure>&nbsp;<figure class="image image_resized" style="width:75%;"><img src="https://strapi-aws-s3-images-bucket-intelligaia-website.s3.ap-south-1.amazonaws.com/curated_views_values_353fef85e2.svg" alt="curated-views-values.svg"></figure>&nbsp;<h2>Proposed Information Design</h2>&nbsp;<img src="https://strapi-aws-s3-images-bucket-intelligaia-website.s3.ap-south-1.amazonaws.com/proposed_information_design_9061578e52.svg" alt="proposed-information-design.svg">&nbsp;<h2>Business Objectives fulfilled by Design</h2>&nbsp;<img src="https://strapi-aws-s3-images-bucket-intelligaia-website.s3.ap-south-1.amazonaws.com/business_objectives_fullfilled_by_design_234ff807bc.png" alt="business-objectives-fullfilled-by-design.png" srcset="https://strapi-aws-s3-images-bucket-intelligaia-website.s3.ap-south-1.amazonaws.com/thumbnail_business_objectives_fullfilled_by_design_234ff807bc.png 245w,https://strapi-aws-s3-images-bucket-intelligaia-website.s3.ap-south-1.amazonaws.com/small_business_objectives_fullfilled_by_design_234ff807bc.png 500w,https://strapi-aws-s3-images-bucket-intelligaia-website.s3.ap-south-1.amazonaws.com/medium_business_objectives_fullfilled_by_design_234ff807bc.png 750w,https://strapi-aws-s3-images-bucket-intelligaia-website.s3.ap-south-1.amazonaws.com/large_business_objectives_fullfilled_by_design_234ff807bc.png 1000w," sizes="100vw"><img src="https://strapi-aws-s3-images-bucket-intelligaia-website.s3.ap-south-1.amazonaws.com/custom_dashboard_visualization_729c8ac37d.png" alt="custom-dashboard-visualization.png" srcset="https://strapi-aws-s3-images-bucket-intelligaia-website.s3.ap-south-1.amazonaws.com/thumbnail_custom_dashboard_visualization_729c8ac37d.png 245w,https://strapi-aws-s3-images-bucket-intelligaia-website.s3.ap-south-1.amazonaws.com/small_custom_dashboard_visualization_729c8ac37d.png 500w,https://strapi-aws-s3-images-bucket-intelligaia-website.s3.ap-south-1.amazonaws.com/medium_custom_dashboard_visualization_729c8ac37d.png 750w,https://strapi-aws-s3-images-bucket-intelligaia-website.s3.ap-south-1.amazonaws.com/large_custom_dashboard_visualization_729c8ac37d.png 1000w," sizes="100vw">

Cisco

Persona and Empathy Mapping

Workshop Outcome: A deeper understanding of their customers and develop a strong empathy-driven approach to design.

Sales Analytics Dashboard

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UX/UI Design

Platform Design

Rapid Prototyping

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From insight-to-value

Bridging the gap for Sales Analytics

Top Business Objectives for Enterprise Sales Leader

Creative Solution

Proposed Information Design

Business Objectives fullfilled by Design