Sandeep Chauhan and Rajiv Kaul, Co Founders of Intelligaia participated in the ProductCampRTP Spring Conference held in April, 2017. Marshall Brain, Founder of HowStuffWorks.com and host of the National Geographic show "Factory Floor" was the keynote speaker who provided interesting insights into "How to turn an idea into a product".

Rajiv Kaul translated the highlights of the presentation i nto interesting sketch notes that effectively conveyed the essence of the presentation. The basic idea conveyed was:

• Need to find something that resonates through word of mouth, people talking to each other, people envious to have it and so on
• Think of the value proposition by finding a big pain point related to the audience and not the product. Add See how we do it
• People need to be willing to pay for it
• Need to be able to scale up
• Easy to reach to audience
• Need to be magical in terms of monetization, comeback and growth
• Test out the idea via surveys, landing page and MVP

Some must read book recommendations were made which are shown below:

• Be Obsessed or Be Average by Grant Cardone (recommend listening to the audio)
• Creative Confidence by Tom and David Kelley
• $100 Startup by Chris Guillebeau

The Conference presented a great opportunity to learn best practices in product marketing and development and build the product development community through networking in an informal "meet and greet" session.