Digital Innovation by
combining iterative methods How to ignite and accelerate Enterprise Digital innovation

This is where our UX Framework comes into picture

With over 20 years of experience in crafting successful user interfaces with the focus on people rather than pixels, our agile teams are best suited to innovate and to improve products, services, processes and business models.

These are small yet multidisciplinary teams and so highly adaptive to change. By breaking complex problems into small manageable modules, developing solutions through rapid prototyping and tight feedback loops these agile teams are able to achieve measurable outcome such as growth, profitability and customer loyalty unlike large disengaged teams at various firms.

Work is done in short iterations or sprints. The result of each such sprint has to be of tangible value to the customer and tightly time-boxed. As the innovation advances, the number of sprints needed often increase. A lot of thoughtful planning is required to balance the delivery with workload. Sprints conclude with delivery of shippable increment, which translates into innovation.

Human Centered Design Process

1. Create a culture of ‘exploration’

Encourage the team to discover and experiment to not only enable them to connect and collaborate on a different level but will also help in thinking sideways.

Great innovations are not always planned, though a clear vision and goal will foster creativity and inventiveness, a degree of looseness is often required to catalyze new ideas. An explorer mindset is definitely a plus.

2. Be adaptive to change

Working with small and agile teams makes it easy to adapt and respond to change.

Cross-functional teams bring a lot of varied skills and perspectives that are needed to innovate.

3. Invest in User Research

Software failures cost the worldwide economy $1.1 trillion in 2016. These failures were found at 363 companies, affected 4.4 billion customers, and caused more than 315 years of lost time. Invest in research, it will take you along way. What you create as a result of your insights through research should drive you and your team to create the most desirable product.

4. Don’t be fixated on methodologies

Always remember to discard something that doesn’t work for you and your team. Methodologies are only tools to assist us. Review and refine. Over time you will craft your own methods, but never follow them blindly.

A creative approach to develop solutions to problems is involving the human perspective in all steps of the problem-solving process.

Plant the seeds and nurture them and you are sure to reap the harvest!

Green fingers are a fact, and a mystery only to the unpracticed. But the green fingers are the extensions of a verdant heart.

Russell Page

We are in the business of design excellence and people are at the core of everything.

With our design research, innovation, and implementation capabilities our customers can take ideas to market with speed and scale.

Our design practices enable us to deliver great customer experience, help discover and prioritize new opportunities, maximize profits versus costs and enhance KPIs such as CX, NPS and CSAT.