1. Workshop Objectives
Persona and Empathy Mapping Design Workshop is a process of creating user personas that represent the key customer segments of a product or service. It is designed to help businesses understand their customers on a deeper level and create a more human-centered design for their products.
The goal of the workshop is to align the business strategy and capabilities with the customer needs and create a better customer experience.
2. Benefits of Persona & Empathy mapping workshop
Improved understanding of target audience: Helps to create a clear and in-depth understanding of the target audience, including their motivations, needs, and pain points. This information is crucial for developing effective marketing and communication strategies.
Goal-Directed Product Design: By understanding the target audience's needs and pain points, teams can design products and services that meet those needs, improving customer satisfaction and loyalty.
Improved customer experience: By putting themselves in their customers' shoes and understanding their perspectives, teams can design better customer experiences, improving customer satisfaction and loyalty.
Increased collaboration and teamwork: The workshop environment provides a platform for cross-functional teams to work together, improving communication and collaboration between team members, leading to better results.
Enhanced customer empathy: Develop a deeper understanding and empathy can lead to more effective and empathetic customer interactions.
3. Business scenarios for Persona & Empathy Mapping
User-Centered Design: Understanding the target audience and their needs, pain points and behaviors to create more effective and engaging products.
Product Strategy: Aligning product strategy with customer needs and expectations to drive growth and customer satisfaction.
User Research: Gathering insights on target users to inform product development decisions.
Market Segmentation: Better understanding different user groups to create targeted and effective marketing campaigns.
User Testing and Validation: Using empathy mapping to validate design decisions and gather feedback from target users.
4. Who can participate in the workshop
The workshop is useful for
5. Workshop Outcomes
Know Your Customers’ Journey Firsthand
Build Customer Segments your organization aims to reach
Prioritize The Customer Segment or Persona For Greater Success
Specific Details about Persona makes it an Effective Goal Directed Design Tool
Seeding a persona-first culture within your team
6. After the workshop
Our team will work offline on the data provided during the workshop and will generate the following
This may take around 6-10 Days based on the scope of the workshop.
Workshop Outcome: A deeper understanding of their customers and develop a strong empathy-driven approach to design.
3-4 hours workshop followed by offline activities starts from $17K
Includes creative director, senior UX/UI designers, journey mapping experts, engineering lead and a dedicated account manager.
"We are now able to scale & target 5x more EA prospects with thisnn capability.We truly believe this platform is a game changer and is now a key accelerator for our business to make a shift to recurring revenue & to enable lifecycle relationships with our customers."
Enterprise Agreement Team,
Got an idea/app/flow to test