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MVP in a Week

Test and De-risk Ideas in a Week.



1. Benefits of the workshop.

Speed: Quickly validate and test ideas, reducing the time to market for new products or services.

Cost-effectiveness: Focus on core features, to reduce development costs and validate ideas with minimum investment. 

Invest in ideas worth pursuing.

Customer Feedback: Gather customer feedback and validate assumptions early in the development process.

Improved Product Development: Validate MVP concept and gather feedback, to refine product ideas and improve the chances of success in the market.

Increased Collaboration: Encourages cross-functional collaboration on a common goal. Leads to an innovative culture within the organization. 

The infographic illustrates how Intelligaia organizes a one-week workshop where individuals from different teams with varying backgrounds collaborate to answer each other's questions, create systems, generate ideas and stories, design prototypes, and test them in a minimum viable product.


2. Business scenarios for workshop


New Product Development: Quickly test the viability of a new product idea, validate the concept and gather feedback from potential customers.

Digital Transformation: Organizations that are looking to digitize their operations can use an MVP in a Week workshop to test and validate their ideas for new digital products or services.

Startup Validation: Quickly validate business ideas and test the feasibility of new product concepts.

Replace guesswork with tangible progress.

Market Entry: Companies entering new markets can quickly test product offerings and gather feedback from potential customers in the new market.

Customer Engagement: Create product to engage and retain customers. For example a customer loyalty program, a mobile app, or a new customer service experience.


MVP Workshop Works for all the touch points of your Customer’s Journey


3. Pre-plan for workshop


Narrow down on the problem and target market: Prioritize the problem that the MVP is trying to solve and the target market that it is intended to serve. Helps in clear direction and ensure that the MVP meets the needs of the target audience.

Assemble a cross-functional team: Bring a team that includes product managers, designers, developers, sales, marketing and customer experience experts to ensure a well-rounded MVP is created.

Identify critical success factors: Define the critical success factors for the MVP and ensure that the team is aligned on what constitutes success for the project. This will help the team stay focused and ensure that the MVP is on track to meet its goals.

Plan for customer feedback: Make sure you have a plan in place like who exactly is going to test and they are informed in advance. Helps in collecting customer feedback and validating the MVP.


4. Five days of workshop



On day 1, we'll begin by creating a roadmap for the week ahead, agreeing to a long-term goal, and moving on to mapping the challenge. 

Finally, you will pick a core piece of the problem you want to solve in one week.

It's crucial to think about a day in your consumer persona's life. Choose a behavior you want to influence through your solution. We'll also define Business Objectives as well as the expected experience outcomes. These will help set the benchmarks.



Day 2 is to start showing up with solutions! 

We'll start the day by reviewing existing ideas first. Brainstorming and sketch-noting together will present several more ideas to choose from and plan for your prototype and test. Remember, critical thinking is vital here to decide and agree on which ideas have the best chance of achieving the goal.



You and your team will have a stack of solutions on day 3. 

That's great, but also a problem. After all, you can only prototype and test some ideas as you need only one solid plan. So we'll critique each solution to decide which ones have the best chance of achieving your long-term goal. You can then take the winners and weave them into a Storyboard and Customer Journey Map, following a step-by-step plan for your prototype.

Complex challenges require bold solutions. Even come up with an incredible thought. Think about a superhero that might come in to save the day. What would their superpower be? What are their gadgets? Their uniform? How about a fatal flaw, their Kryptonite? How can you get closer to making those superpowers a reality? The idea is to take scenes from imaginative stories to design journeys that people love.



On day 4, it's time to adopt a 'fake it philosophy' to turn that storyboard into a prototype.

Together, we'll create a story arc that represents the experiences and identifies the critical moments between the brand and the persona at a given point. 

  • Consider what story you want to tell us?
  • What did you learn during the research that inspired you? 
  • Is it about the daily challenges in someone's life?

Pick your medium for how you want to tell the story. 

  • Create a clickable prototype that feels like a real app or software product,
  • You could make a day-in-the-life video of your subject, 

Share it with your partners or team members to collect feedback.



On day 5, Workshops begin with a big challenge and an excellent team, only a little else. 

By Friday of your sprint week, you have created promising solutions, choosing the best, and built a realistic prototype. That alone should make for an impressively productive week. But Friday, you will take it one step further as you interview customers and learn by watching them react to your prototype.

Clickable Prototype benefits

Start testing with the focus group, stakeholders, or within your team. Prototypes help us learn

  1. What got people excited about the prototype?
  2. What are the suggestions for improvement?
  3. Are there any surprising or unexpected outcomes from the prototype?
  4. Efficient Collaboration
  5. Improved user testing
  6. Streamlined hand-off 

Get Real-Time Feedback with Prototype.

You are presented with a high-fidelity interactive prototype that looks and feels like an actual product and is a tested solution with clear insights on where to go next.


5. After workshop



Post workshop we can organize a user story grooming session. 

It helps in estimating number and length of design and engineering sprints. 

Each sprint could be 2-4 weeks long. 


We'll follow an iterative approach in each sprint.