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Intelligaia - Humanizing AI Experiences by AI-first thinking, collaboration between UX designers and ML engineers

A Journey Towards B2B Innovation

MVP in a Week workshop, conducted on-site at our RTP office, helped transform a B2B Commerce platform to onboard 2,500 new partners. The workshop focused on rapid prototyping, user journey mapping, and iterative design—accelerating innovation and aligning the platform with business goals.
conducted a comprehensive audit of the as-is state of the B2B Commerce platform, identifying UI issues, inconsistencies, and the absence of a unified design system and brand alignment. A strategic redesign plan was developed to create a cohesive, brand-aligned UI that enhances usability and consistency across the platform.

UX Complexity in Commerce

By deeply understanding user needs, behaviors, and pain points, we align platform improvements with business objectives—boosting adoption, efficiency, and overall success.

Unlocking Innovation with People

Streamlining the B2B Commerce Experience for Partners

On Day 1 of Intelligaia’s MVP in a Week workshop, pain points in the current B2B Commerce system were mapped for key personas—sellers, partners, resellers, and stockists. A mini Discovery session identified critical challenges, prioritized new feature requests, and used a voting system to narrow high-impact business use cases. This structured approach guided the rapid prototyping phase, ensuring a user-tested solution within three to four days.

DISCOVERY WORKSHOP

Collaborate. Innovate. Transform.

Bringing it to Life

Redefining the partner experience by brainstorming fresh ideas and bringing best new practices.

This high-impact business use case, identified in MVP in a Week, simplifies the complex configuration process into a seamless three-step checkout—enhancing efficiency and user satisfaction.
Day 1 – Discovery Session: Conducting a short Discovery session to gather insights, identify pain points, and define high-impact business use cases through user research and stakeholder collaboration. Day 2 – Shaping Solutions: Exploring and shaping multiple solution concepts based on Discovery findings, aligning them with business goals and user needs. Day 3 – Critiquing & Iterating: Refining ideas through critique sessions, iterating designs based on feedback, and narrowing down the most viable approach. Day 4 – Building the MVP Prototype: Developing a minimum viable prototype that incorporates prioritized features and addresses critical user pain points. Day 5 – User Testing & Learning: Testing the MVP prototype with real users, gathering feedback, and refining the design to ensure a user-centric, high-impact solution.

Iterative

Approach

designed a future-ready design system for TD Synnex, fully aligned with brand guidelines and scalable across multiple platforms. Built to handle complex B2B Commerce use cases, it includes detailed guidelines for creating personalized dashboards tailored to different personas, including resellers, stockists, and partners—ensuring consistency, usability, and seamless scalability.

New

Experience Aligned to Business Goals

Workshop Goals Achieved

Quickly test the viability of a new product idea, validate the concept and gather feedback from potential customers.

Re-imagined Customer Experience with Customer Insights.

Companies entering new markets can quickly test product offerings and gather feedback from potential customers in the new market.

Omni Channel Consistency, with Persistent User States.

Quickly validate business ideas and test the feasibility of new product concepts.

Enabled Real-Time Product Config Simulations.

The user onboarding process isn't about leading users to a single "Aha" moment. Rather, it's about navigating them through a succession of "helpful" instances in shortest period of time.

Successfully On-boarded Partners.

A progressive vision for the future is what makes Intelligaia a company we are confident that can meet our quote-to-cash process requirements even as our business changes and expands.

Stellr Platform Team

TDSynnex

Partner with Intelligaia to Innovate

"MVP in a Week" workshop rapidly prototypes minimum viable products through agile design sprints, delivering innovative solutions that inspire partnerships—click Contact Us to start your transformation.
customer journey mapping workshop captures detailed user stories and pain points, crafting a future state journey map that acts as the North Star for transformational design—partner with us by clicking Contact Us.
user research workshop, featuring Jobs-to-be-Done analysis, uncovers key user tasks to tailor innovative design strategies—empowering your business to achieve breakthrough solutions; click Contact Us to collaborate.
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