Back to Design Workshops


Translate Needs to Actionable Insights.

1. Workshop Objectives 

The workshop offers a unique lens to view the people you serve. The fundamental reason people buy products or services is to to get the job done.

JTBD provides a clear unit of analysis: the job

Definition of Job by Jim Kalbach

The process of reaching objectives under given circumstances 


2. Benefits of the workshop

Solution agnostic: Businesses will be better equipped to reuse the research across departments and projects to create products and services around the jobs that people want to accomplish.

Travel - for instance, ages ago when people traveled on horses and carts. Later, they used automobiles. These days, traveling is done with sophisticated driver less cars. Though technology changed, the need remains the same: travel

User centered: Help achieve people's objective effortlessly through user centered design approach.

Increased innovation: The workshop provides a venue for participants to brainstorm novel solutions to how people make choices and analyze forces of change.

Collaboration and alignment: Helps everyone look at needs and objectives.

Desirable business offerings: Prioritize functional objectives of people to design solutions for new market opportunities.


3. Business scenarios for the workshop

More possibilities come from analyzing what people are trying to achieve.

New product development: The exercise's results could be used to make new products that meet consumers' unmet needs and wants.

Get more done quicker: By mapping the job product design team can discover areas for expansion by focusing on the tasks their customers are seeking to solve.

Mobile phone, for example, allows a user to streamline how they buy things, listen to music, communicate, collaborate, and create memories in a single device. 

Fail fast and forward: Structured insights to find solutions that better serve your customers.

Share insights across organization: Sales and marketing can use in prospecting to create effective campaigns. Customer success managers can deconstruct churn rate. Other teams can accelerate spotting opportunities.

4. Who can participate in the workshop 

Jobs-to-be-done can help organizations shift their mindset from inside-out to outside-in. 

Teams from 

  • product design and development
  • sales and marketing
  • customer success
  • support 
  • business strategy

5. Workshop Outcomes



Align your organization capabilities and strategy  
around customer needs


Key Elements of JTBD Ecosystem



In a Job Ecosystem Focus on Job Performer First and Keep Possible Functions Separate



Main Job sets the focus of Inquiry and Innovation



Make innovation predictable with Jobs-to-be-Done framework


6. After the workshop

Our team will work offline on the data collected during the workshop and share the following assets.

Customer job insights: An in-depth familiarity with the tasks performed, results achieved, and customer issues as they use a product or service.

JTBD Segmentation: The identification and categorization of different customer jobs based on their characteristics, such as frequency, urgency, or importance.

Job stories: Specific explanations of customer tasks, down to the background, drivers, obstacles, and ideal results.

Job maps: Interactions, feelings, and decisions along the customer's path are all graphically represented.

Innovation opportunities: Ideas for brand-new offerings or enhancements to existing ones derived from understanding consumers' workflows, results, and pain points.

Team alignment: Improved alignment and understanding among team members about customer needs, expectations, and behaviors.