1. Workshop Objectives
The workshop offers a unique lens to view the people you serve. The fundamental reason people buy products or services is to to get the job done.
Definition of Job by Jim Kalbach
2. Benefits of the workshop
Solution agnostic: Businesses will be better equipped to reuse the research across departments and projects to create products and services around the jobs that people want to accomplish.
User centered: Help achieve people's objective effortlessly through user centered design approach.
Increased innovation: The workshop provides a venue for participants to brainstorm novel solutions to how people make choices and analyze forces of change.
Collaboration and alignment: Helps everyone look at needs and objectives.
Desirable business offerings: Prioritize functional objectives of people to design solutions for new market opportunities.
3. Business scenarios for the workshop
More possibilities come from analyzing what people are trying to achieve.
New product development: The exercise's results could be used to make new products that meet consumers' unmet needs and wants.
Get more done quicker: By mapping the job product design team can discover areas for expansion by focusing on the tasks their customers are seeking to solve.
Fail fast and forward: Structured insights to find solutions that better serve your customers.
Share insights across organization: Sales and marketing can use in prospecting to create effective campaigns. Customer success managers can deconstruct churn rate. Other teams can accelerate spotting opportunities.
4. Who can participate in the workshop
Jobs-to-be-done can help organizations shift their mindset from inside-out to outside-in.
5. Workshop Outcomes
Key Elements of JTBD Ecosystem
In a Job Ecosystem Focus on Job Performer First and Keep Possible Functions Separate
Main Job sets the focus of Inquiry and Innovation
6. After the workshop
Our team will work offline on the data collected during the workshop and share the following assets.
Customer job insights: An in-depth familiarity with the tasks performed, results achieved, and customer issues as they use a product or service.
JTBD Segmentation: The identification and categorization of different customer jobs based on their characteristics, such as frequency, urgency, or importance.
Job stories: Specific explanations of customer tasks, down to the background, drivers, obstacles, and ideal results.
Job maps: Interactions, feelings, and decisions along the customer's path are all graphically represented.
Innovation opportunities: Ideas for brand-new offerings or enhancements to existing ones derived from understanding consumers' workflows, results, and pain points.
Team alignment: Improved alignment and understanding among team members about customer needs, expectations, and behaviors.
JTBD Workshop Outcome: Help your organization shift it's mindset from inside-out to outside-in.
3-4 hours workshop followed by 6-10 days of offline activities starts from $17K
Includes creative director, senior UX/UI designers, journey mapping experts, engineering lead and a dedicated account manager and stakeholders
"Thank you for all your help in getting the UX to a place where we can share with our business stakeholders.They loved it!"
Case Management Support Team,
Got an idea/app/flow to test