Looking to create products and services that meet the needs of your customers? Intelligaia’s Jobs-to-be-Done workshop can help you achieve just that. Our workshop is designed to provide software product owners in b2b enterprises with actionable insights through a clear understanding of what their customers want to achieve.
1. Jobs to be Done Workshop ObjectivesOur Jobs-to-be-Done workshop is built on the principles of design thinking and offers a unique lens to view the people you serve. The fundamental reason people buy products or services is to get a job done. Our workshop provides a clear unit of analysis: the job.
Definition of Job by Jim Kalbach
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2. Benefits of the JTBD workshopSolution agnostic: Businesses will be better equipped to reuse the research across departments and projects to create products and services around the jobs that people want to accomplish.
User centered: Help achieve people's objective effortlessly through user centered design approach. Increased innovation: The workshop provides a venue for participants to brainstorm novel solutions to how people make choices and analyze forces of change. Collaboration and alignment: Helps everyone look at needs and objectives. Desirable business offerings: Prioritize functional objectives of people to design solutions for new market opportunities. |
3. Business scenarios for the workshopOur Jobs-to-be-Done workshop can be useful in various business scenarios such as new product development, identifying areas for expansion, and accelerating spotting opportunities. Teams from product design and development, sales and marketing, customer success, support, and business strategy can participate in the workshop. New product development: The exercise's results could be used to make new products that meet consumers' unmet needs and wants. Get more done quicker: By mapping the job product design team can discover areas for expansion by focusing on the tasks their customers are seeking to solve.
Fail fast and forward: Structured insights to find solutions that better serve your customers. Share insights across organization: Sales and marketing can use in prospecting to create effective campaigns. Customer success managers can deconstruct churn rate. Other teams can accelerate spotting opportunities. |
4. Who can participate in the workshopJobs-to-be-done can help organizations shift their mindset from inside-out to outside-in. Teams from
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5. Workshop Outcomes |
During the workshop, our team uses a Jobs-to-be-Done framework to align your organization capabilities and strategy around customer needs. This includes analyzing the job performer, job, process, needs, and circumstances. We also separate functional jobs from emotional and social jobs to focus on the individual’s objective, on one side, and experiential aspects of getting the job done on the other.
Jobs-To-Be-Done
Align your organization capabilities and strategy
around customer needs
Key Elements of JTBD Ecosystem
Job Performer (who): The executor of the main job, the ultimate end user.
Jobs (what): The aim of the performer, what they want to accomplish.
Process (how): The procedure of how the job will get done.
Needs (why): Why the performer acts in a certain way while executing the job, or their requirements or intended outcomes during the job process.
Circumstances (when/where):
The contextual factors that frame job execution.
In a Job Ecosystem Focus on Job Performer First and Keep Possible Functions Separate
Four elements of desired outcome statement include:
Direction of change + unit of measure + object + clarifier
In addition to the job performer and the buyer, other functions within the job ecosystem to consider include the following:
- Approver: Someone who authorizes the acquisition of a solution
- Reviewer: Someone who examines a solution for appropriateness
- Technician: The person who integrates a solution and gets it working
- Manager: Someone who oversees a job performer while performing the job
Main Job sets the focus of Inquiry and Innovation
- Separating functional jobs from emotional and social jobs helps focus on the individual’s objective, on one side, and experiential aspects of getting the job done on the other.
- Emotional jobs reflect how people want to feel while performing the job. Social jobs indicate how a job performer is perceived by others while carrying out the job.
- As you define the main job, identify related jobs to understand the overall landscape of objectives.
- Related jobs are adjacent to the main job, but are significantly different.
Make innovation predictable with Jobs-to-be-Done framework
6. After the workshopOur team will work offline on the data collected during the workshop and share the following assets. Customer job insights: An in-depth familiarity with the tasks performed, results achieved, and customer issues as they use a product or service. JTBD Segmentation: The identification and categorization of different customer jobs based on their characteristics, such as frequency, urgency, or importance. Job stories: Specific explanations of customer tasks, down to the background, drivers, obstacles, and ideal results. Job maps: Interactions, feelings, and decisions along the customer's path are all graphically represented. Innovation opportunities: Ideas for brand-new offerings or enhancements to existing ones derived from understanding consumers' workflows, results, and pain points. Team alignment: Improved alignment and understanding among team members about customer needs, expectations, and behaviors.
As a bonus, we offer a free downloadable JTBD template from Intelligaia’s Figma community resource page that you can use to create your own Jobs-to-be-Done map (JTBD). In conclusion, our Jobs-to-be-Done workshop can help make innovation predictable, allowing you to create products and services that meet your customer's needs.
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JTBD Workshop Outcome: Help your organization shift it's mindset from inside-out to outside-in.
3-4 hours workshop followed by 6-10 days of offline activities starts from $17K
Includes creative director, senior UX/UI designers, journey mapping experts, engineering lead and a dedicated account manager and stakeholders
"Thank you for all your help in getting the UX to a place where we can share with our business stakeholders.They loved it!"
Case Management Support Team,
Cisco