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Why Customer Journey Mapping was essential for HPE Ezmeral

Intelligaia’s customer journey mapping services visualize end-to-end user interactions, analyze critical touchpoints, and identify key improvement areas—empowering businesses to optimize experiences and drive growth through data-driven, user-centered strategies.
charted the current state of five key personas—from business professionals and data scientists to site admins—identifying gaps and ideating UX/UI enhancements to boost customer satisfaction.

Where are the Gaps? Insights from Mapping

Co-creating Journey

Turning feedback from Business, Data Engineers, Site Admins and Data Scientists into Actionable Design Solutions.

In a virtual journey mapping session between the Intelligaia design team in RTP, NC and client teams across the US and UK, Site Admin user stories for HPE Ezmeral were gathered and prioritized—driving transformational design and enhancing customer experiences.
In a virtual storyboarding session between the Intelligaia design team in RTP, NC and client teams across the US and UK, Site Admin user stories for HPE Ezmeral were gathered and prioritized—driving transformational design and enhancing customer experiences.

Iterative

Approach

Showcasing before-and-after UI transformation—achieved through customer journey mapping and design sprints—aligns the new interface with a future state North Star. Extensive user research from data scientists, business professionals, data engineers, and site admins informed enhancements that streamline primary tasks and boost user satisfaction.

Every Insight is Now at your Fingertips

Workshop Goals Achieved

Quickly test the viability of a new product idea, validate the concept and gather feedback from potential customers.

Streamlined onboarding, reducing setup time.

Companies entering new markets can quickly test product offerings and gather feedback from potential customers in the new market.

Key performance indicators (KPIs) tied to customer satisfaction, time-to-value, and feature adoption, enabling continuous improvement.

Quickly validate business ideas and test the feasibility of new product concepts.

Uncovered potential opportunities in multi-cloud environments, shaping the future development of the platform.

The user onboarding process isn't about leading users to a single "Aha" moment. Rather, it's about navigating them through a succession of "helpful" instances in shortest period of time.

Insights prioritized roadmap features, like advanced monitoring and multi-cloud integration.

Intelligaia's work has significantly increased the client's customer satisfaction rate and reduced their buying process cycle time. The team manages their tasks well, delivers on time, and promptly responds to questions and concerns. Their attention to detail and great design expertise stand out.

Product Manager

HPE

Partner with Intelligaia to Innovate

MVP in a Week" workshop rapidly prototypes minimum viable products through agile design sprint, delivering innovative solutions that inspire partnerships—click Contact Us to start your transformation.
user research workshop, featuring Jobs-to-be-Done analysis, uncovers key user tasks to tailor innovative design strategies—empowering your business to achieve breakthrough solutions; click Contact Us to collaborate.
customer journey mapping workshop captures detailed user stories and pain points, crafting a future state journey map that acts as the North Star for transformational design—partner with us by clicking Contact Us.
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