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A collection of insights and trends across design and innovation from our thought leaders

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10 Principles to optimise User Experience (UX) 10 Principles to optimise User Experience (UX)

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10 Principles to optimise User Experience (UX)
10 Principles to optimise User Experience (UX)
How easy we make life for our customers has a direct impact on loyalty or repeat business. User experience (UX) is the quality of an end user’s interaction with a solution to achieve the desired outcomes through an intuitive, empathetic and easy to user interface (UI) using minimal effort.
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Using Colors for Data Visualization with Large Categories
Color is just one of many visual cues one can use to direct someone's attention to and tell stories with data. Choosing a color palette for a particular data visualization is one thing. Coming up with a scalable system for applying that same color palette across a data dashboard is a larger design problem altogether.
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6 Benefits to design documentation
A troupe of Post-Its—in at least four different bright, neon colors—dances up a white wall, with each square's tail gently flapping to the breeze of a ceiling fan.
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Enterprise software is not a piece of cake
You show up to your local bakery before your party to find a three-tiered coconut cake flanked with pineapple rings and "Happy Birthday" smeared into coconut cream icing. "What do you think," the baker eagerly asks?
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How to have great user interviews without gossip
For many of us, this is a scary thought. One that conjures up images of work performance evaluations escalating to shouting matches and HR nightmares.
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Video Storytelling As a versatile sales Medium
Do we need to shift from the way we are telling stories? As viewership moves online, people's behaviors, preferences, and attitudes towards video are rapidly changing. The challenge is to create content that's shareable, that builds personal connections and that makes viewers want to tune in. Today, our mobile devices have become our constant companions.

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Here we flow! Sketching secrets to unlock creative ideas
As a UX designer, it is my job to design digital products that move people into a state of flow, where they can efficiently accomplish their goals and experience happiness at the same time.
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No doodling around! Sketching for better meetings
This modern-day design genius planned Chandigarh, the city in India where I began my own artistic journey, and I often think about his quote when I sketch live scenes on a busy street with fellow artists.
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How to turn an Idea into a Successful Product
Sandeep Chauhan and Rajiv Kaul, Co Founders of Intelligaia participated in the ProductCampRTP Spring Conference held in April, 2017. Marshall Brain, Founder of HowStuffWorks.com and host of the National Geographic show "Factory Floor" was the keynote speaker who provided interesting insights into "How to turn an idea into a product".
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Product Manager's Design Canon For Success
Markets change, technologies change, businesses change. Shouldn't the way we manage products change? Rajiv Kaul and Sandeep Chauhan, Co Founders of Intelligaia participated in the ProductCampRTP Fall Meeting held on September 13 2016. Top trainer John Mansour of Proficientz and successful entrepreneur, Todd Olson, CEO of Pendo, and Rajiv Kaul, Co-founder of Intelligaia, joined forces to help explore the evolving roles of product management for the organization and the individual over beers and bites.
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Three design experts share their perspective on the increasing need for design principles in product development
The ratio of engineers—the stalwarts of software—to designers at tech companies like IBM and Facebook is dropping because of the increasing role of design in the development of products.
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Getting to know Alexa and the future of design
The rising popularity of Alexa, along with other popular voice-powered assistants like Apple's Siri and Microsoft's Cortana, shows us that human-computer interaction is no longer solely dependent on a bright screen.
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Take a walk with LASSI
On their mountain ramble, Beth and Chris inhale the crisp, mountain air and savor views of snow-capped peaks. On the trail they discover chipmunks and squirrels, and even catch a rare glimpse of a bald eagle.
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Thank God It's Friday!!
The past few days were quite crazy as you all know. Rain. Wind. Rain. Wind. Power outage. Weather alerts. No school. Wait. Watch. Wait. Watch.

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