| ASSUMPTIONS | REALITY | PLAN OF ACTION |
|---|---|---|
| The most important part is to find and execute the perfect idea. | Constantly test and adapt ideas iteratively towards value proposition, scalability and profitability. | MVP in a Week Find clear direction to create new products, improve your current offerings or brainstorm new project ideas. 
|
| Adapting and testing ideas often enough magically leads to solutions | Persevere, pivot or abandon an idea based on evidence at hand. | Iterative Design Sprints Follow a structured step by step system to solve problems as a team. 
|
| Small number of big bets adds up to large returns. | It is impossible to know which ideas work/don't in early stages of innovation. Invest small amounts of money and time in a large number of ideas. |
Prioritize High Impact Business Ideas. 
|
| Skills for exploring new business and managing an existing one is similar. | Testing and adapting a business idea until it works is radically different to managing business. Detect patterns in data gathered from testing and then transform to scale profitably. | Bi-Model Sprints Innovation and Run the Business teams. 
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| Innovation teams in a company are pirates operating in stealth mode. | Innovators are essential partners for future transformation. |
Create space for Innovation Deploy more than one Tactic to address each key innovation barrier. Method for Developing New Business Models
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| Intelligaia Design Thought Leadership |
